Whynde Kuehn

Institute Fellow

Whynde Kuehn is the Founder and Managing Director of S2E Transformation, helping organizations bridge the gap between strategy and execution, and achieve their greatest visions for business transformation in a practical and business-focused way.  Whynde has extensive experience in enterprise transformation and planning and was a key player in architecting one of the largest digital business transformations in the world.  She also led one of the largest business transformation and architecture consulting practices prior to starting S2E.

Whynde is a passionate advocate for using business architecture to enable effective strategy execution and digital transformation.  She is a long-time business architecture practitioner, educator, author, recognized industry thought leader, and community builder, with extensive experience applying the discipline at leading Fortune 500 enterprises and a range of entrepreneurs, nonprofits and social initiatives. She is the Founder of Biz Arch Mastery, a dedicated online platform offering coaching and resources to simplify business architecture and facilitate its practical usage. She is also a Partner at Business Architecture Associates, Senior Consultant for Cutter Consortium, and a Co-Founder of the Business Architecture Guild.

 Whynde has published the following articles on our site:

The Power of Questions

Shaping the Future with Intent As we begin a new year and continue advancing on our digital and human journey, ... Read More

The Power of Partnership: Transforming Business Ecosystems

“To go fast, go alone. To go far, go together.” (African Proverb) Ecosystem is the new organization. Value is the ... Read More

Strategy Execution: What It Takes to Make Great Transformations

What does it take to succeed with digital transformation, or conversely, to fail without it? Factors such as a well-defined ... Read More

Digital Transformation Takes a Village

Digital transformation takes a village. We often think and speak about this massive organizational endeavor through one lens or another, ... Read More

Lessons From Digital Transformation

Earlier this year I participated in a very special event in London, Inspiring Change: Women Transforming Business. I had the ... Read More

How Business Architecture Supports the Digital Transformation Manifesto

The Digital Transformation Manifesto Tenets Define a Vision for the Organization of the Future The DT Manifesto by the Institute ... Read More

What Digital Enterprises Can Learn from Nature

Digital Business is Just Business. At some point during the pandemic, it seems that collectively many organizations came to terms ... Read More

Business Architect Strengths Study Brief

The innovative Business Architect Strengths Study uncovers insights that can help business architects, their executives, and the industry maximize the ... Read More

Digital Transformation in the Time of COVID: What We Can Learn?

This is digital transformation in the time of COVID. Organizations have launched new products, shifted their business models, rallied to ... Read More

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