Charles Araujo

Founder

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise and Leadership in the Digital Era who advises technology companies and enterprise leaders on how to navigate the transition from the Industrial Age to the Digital Era. Having spent over thirty years in the technology industry, he has been researching Digital Transformation long before it became the uber-buzzword of today, and is now focused on helping Digital Era Leaders prepare themselves and their organizations as the macro trends of the primacy of the customer and the primacy of the algorithm collide, ushering us into what he calls The New Human Age.

Former Principal Analyst with Intellyx, founder of The Institute for Digital Transformation, author of three books, and most recently the co-founder (with his wife) of The MAPS Institute, he is a sought-after keynote speaker and has been quoted or published in CIO, Time, InformationWeek, CIO Insight, NetworkWorld, Computerworld, USA Today, and Forbes.

Charlie has published the following articles on our site:

Does Digital Transformation Still Matter?

Does Digital Transformation Still Matter?

The end of a year is always a time that I spend doing some reflection and pondering the “big questions” ... Read More
What You Need to Know (and Ignore) about Machine Reasoning

What You Need to Know (and Ignore) about Machine Reasoning

Recently, several technology companies have briefed me and professed to use a new type of artificial intelligence (AI) technology: machine reasoning ... Read More
Overcoming the Enterprise Scale Problem

Overcoming the Enterprise Scale Problem

One of my very first jobs was for a concrete pipe company that was in the middle of a lawsuit ... Read More
The Pandemic Gives Big Data a Big Win

The Pandemic Gives Big Data a Big Win

“Suddenly, everyone’s a data analyst.” I laughed when my friend said this to me. Mostly because I knew it was ... Read More
The two tools you must harness right now to rise to today’s challenges

The two tools you must harness right now to rise to today’s challenges

The world is in a state of chaos. Everything that we know about how the world works has changed, seemingly ... Read More
The ‘future of work’ in the digital era may not be what you think

The ‘future of work’ in the digital era may not be what you think

Despite all the banter about the ‘future of work’ no one is talking about what that really means. Our inability ... Read More
Making Change Stick

Making Change Stick

Over a decade ago, Charles Araujo wrote a white paper called “Making Change Stick”. It was selected by itSMF as ... Read More
Why Automation May Deliver Zero Return for the Enterprise

Why Automation May Deliver Zero Return for the Enterprise

We may very well be in the golden era of automation. While we have been automating since the very first ... Read More
Why a Computer may be your Next Manager

Why a Computer may be your Next Manager

As we continue to instrument every facet of modern work, it's beginning to enable data-driven management. The flip side of ... Read More